The final check of your title tag is to make sure that it’s not duplicated across your site. While there’s no known ranking penalty for duplicate titles, Google both encourages the use of unique titles and discourages repetitive boilerplate. Unique titles can help search engines differentiate your content, and can help identify your unique value to users.

How to Audit Your Website for SEO: A Step-by-Step Guide for 2025

Before moving forward, investigate and ensure that Ahrefs is the right solution for you. If you have to pinch pennies, Ahrefs may not be the tool for you. As with most other SEO audit software applications, the features and benefits increase as you increase your pricing tiers. It has a free version, a lite version with around 10,000 URLs per audit at $13.50/month, and a Pro version with 500,000 URLs per audit at $35.00/month. The highest plan is the Business plan at $449.95/month, which is perfect for large agencies and enterprises. It’s a mistake to think this tool will tell you your site is mobile-friendly within Google’s index.

Talk Through Complex SEO Issues

Go through all your SEO issues in the All issues overview report. Each issue is properly categorized, shows its importance and tells you how many pages are affected by it. Providing cutting-edge web development, technical SEO, and cloud solutions to businesses of all sizes.

I’ve seen this issue most often on newly launched websites that haven’t standardized their URL structure. Underneath, you’ll see a list of reasons why the pages haven’t been indexed. The quickest way to check if your site is indexed is with a simple site search.

Checking for crawlability and indexability helps identify and fix issues like blocked resources, noindex tags, and crawl errors that might prevent important content from being discovered and indexed. Proper crawlability and indexability increase your site’s chances of ranking well, improve search engine understanding of your content, and drive more organic traffic. An SEO audit is a structured process used to evaluate how well a website is performing in relation to search engine ranking standards. An SEO audit examines all elements that influence a site’s performance in organic search, including technical infrastructure, on-page content, and off-page factors.

To do this, go to the Mobile Usability report in Google Search Console. It will tell you whether any URLs have errors that affect mobile usability. Google can’t index pages with this warning, so it’s worth checking they’re not pages you want indexed.

Again, there are plenty of tools for completing a search engine SEO Anomaly optimization audit. The ones we’ve listed are the ones our team feels are the best SEO audit tools available that people can use for free. For page-specific insights, our SEO Checker provides a fast and convenient option. Enter your URL and the SEO audit tool will generate a score, plus optimization ideas for improving your URL’s search engine optimization. Begin by examining your competitors’ backlink profiles using a backlink checker tool. Look for patterns in their backlinks, such as specific websites or types of content that frequently link back to them.

If you notice your traffic suddenly dropping right when these major updates roll out, you’ll need to research what the update targeted and fix those aspects of your site. If you find any problematic links, work to remove them by contacting site owners. Finally, go to the “Referring Domains” tab and look at the types of sites linking to you.

With our in-house development team, you can fix these issues fast and start seeing the results from your efforts, like getting your site indexed in Google or Bing search results. Besides identifying these issues, WebFX will provide recommendations on how to fix them. Over time, as you continue to address these areas on your site, you’ll see the “Needs Improvement” notes turn into your strengths as you see the SEO performance improve. Off-page analysis is a look at everything happening off the website that impacts SEO (i.e. external links).

• And it’s something you need to prioritize as part of your SEO audit checklist.
• Get an overview of your site’s status and dive into details when needed.
• Inspect your sitemap in Google Search Console to make sure it’s correctly configured and free of errors.
• I like that the tool is cloud-based, meaning there’s no installation required, and your data and reports are available whenever you need them.

The Search Atlas Scholar Tool is an excellent tool that helps you decipher how Google evaluates and ranks content. The Search Atlas On-Page Audit Tool helps you analyze and improve your website’s SEO by focusing on four key areas such as Authority, Content, Technicals, and Page Experience. The Search Atlas On-Page Audit Tool provides detailed insights into each pillar, allowing you to identify issues and make data-backed optimizations. The Search Atlas On-Page Audit Tool is designed to simplify on-page SEO analysis and support a more effective, well-rounded SEO strategy. Unlike less-than-premium audit tools, Ahrefs has a pretty extensive breakdown of its analysis.