Its Content Gap tool can show you a detailed comparison of keywords specific competitors are ranking for, as well as which SERP features they’re winning, like Google image packs. I also like the Link Intersect tool, which shows you which pages are linking to your competitors. What’s really impressive about seoClarity’s AI is Sia (not that Sia, though she’s also very impressive), or seoClarity Intelligent Assistant. Sia is a GPT-powered generative AI feature that helps writers create optimized content.

Fix broken backlinks coming to your site

Well-crafted content that provides value to readers will improve these metrics and, in turn, your site’s SEO performance. It bridges the gap between what your audience seeks and what your website offers. Outside the flagship content optimization feature, Clearscope has a few useful performance analysis tools.

• But if you want to get the most out of internal links, I recommend implementing these tips.
• If you do reach the point where you need professional help, check out our guide to the best SEO agencies to find the right partner for your business.
• The one big difference is that, with ecommerce SEO, you need to find keywords for product and category pages… and lots of them.
• And when you write a title tag that stands out, you can get tons of clicks (even more than the sites that rank above you).
• By understanding and strategically using keywords, you can significantly enhance your website’s potential to attract and engage visitors.
• When Google crawls a page, it should ideally see the page the same way an average user does.

Search Engine Optimization (SEO) Specialization

You’ll explore key Off-site elements like backlinks, BHS Links brand mentions, and trust signals, along with the evolving role of social media. We’ll also take a close look at link-building strategies and recent insights from sources like the Google API leak, helping you separate outdated myths from current best practices. By the end of this module, you’ll know how to assess the quality of backlinks, evaluate referring domains, and understand how Off-page signals affect your search rankings. Once potential keywords are identified, content marketing comes into play. This can be updating existing content or creating brand new pieces of content. Good content also has a greater chance of being shared on social media and attracting links.

When you sign up to Featured as an expert, you’ll see a bunch of questions from various publications. Think massive brands like Entrepreneur, HubSpot, National Geographic, and GoDaddy. I’ve created hundreds of reports in Clearscope over the years, and I’ve watched it evolve into a powerful, all-in-one SEO content tool. As both tools are free, it’s worth trying both to see which one suits your needs best. It offers many features as part of its free version that other plugins charge for, like redirects and 404 management, and adding structured data.

Few years ago, I noticed that this post from my blog wasn’t performing as well as I’d hoped. So we decided to do the first large-scale voice search SEO study. Zombie pages are pages on your site that don’t bring in any traffic. …then “pogosticks” back to the search results to find something that actually helps them.

There are a number of SEO tools that reverse engineer your competitor’s best SEO keywords. If you want to find creative keywords, I recommend checking out a nifty free SEO tool called SeedKeywords.com. The #1 issue with any keyword research tool is that they usually spit out words and phrases that are super related to the seed keyword you typed into it. So for people who are new to SEO, long tails are usually the best keywords to start with. If you want to crack the first page on Google, you need relevant, well-optimized content that earns links.